The College Admissions Masterclass for Families Who Refuse to Leave It to Chance
One comprehensive day at UCLA. Live, unfiltered strategy from the people who have actually read the applications - and who have guided thousands of students into their dream schools.
Hosted by Tony Le - UC Berkeley graduate, chairman and founder of egelloC, and a veteran UC Berkeley admissions reader - with a keynote and book signing from Jim Keyes, former CEO of Blockbuster & 7-Eleven.
Price goes up to $495 on October 1 · Exact location shared after registration
Event starts in
A Full Day, Minute By Minute
Welcome
Creating Your College Admissions Gameplan
Meet Nate: How Our Student Got Into UCLA
Keynote: Jim Keyes, Education Is Freedom
Lunch
5 Essay Mistakes We See Students Make Every Year… Plus Real Examples
How to Work Smarter Not Harder With AI
What FAFSA & CSS Both See… and What They Actually Should
Breakout Sessions
College Admissions Panel and Open Q&A
Your Next Steps
Networking & 1-on-1 Time With Panelists
Optional
This Isn't Just Another College Seminar
Most college admissions workshops give you generic advice you could find on Google. Show up, sit through a slideshow, leave with a pamphlet.
The egelloC Masterclass is different. This is a full-day, hands-on strategy event led by a UC Berkeley graduate and veteran UC Berkeley admissions reader who has personally evaluated thousands of applications - with expert panels, a post-panel discussion with our admissions counselors, a keynote and book signing from Jim Keyes, and time to explore the UCLA campus.
You won't just learn what admissions readers look for - you'll leave with a take-home workbook and build a personalized, DIY action plan for YOUR family.
Everything Your Family Needs, In One Day
AI in Admissions & Careers
The future of AI in college admissions and careers - and how students can leverage it to build standout passion projects.
The College Essay That Gets In
The true importance of the personal essay, and exactly how to write essays that admissions officers accept.
Financial Aid & Scholarships
The current state of aid and scholarships - including real strategies for families earning $100K+.
Your Q4 Roadmap
A quarter-by-quarter plan for what your student should focus on academically and in extracurriculars for the rest of the year.
Choosing the Right Colleges
How to identify and build a college list that actually fits your student - reach, match, and safety, done right.
Lessons From the 2026 Cycle
Key insights and hard-won lessons from the 2026 admissions cycle, straight from the people who read the applications.
Led by an Insider. Backed by the Best.
Your Host
Tony Le
Chairman & Founder, egelloC
UC Berkeley graduate · Years of experience as a UC Berkeley admissions reader · Former UCLA Outreach Director. He has read applications from the inside of the process and, through egelloC, has helped thousands of students reach their dream schools.
Special Guest & Book Signing
Jim Keyes
Former CEO, Blockbuster & 7-Eleven · Bestselling Author
A legendary business leader on why education is the ultimate competitive advantage - drawn from his bestselling book, Education Is Freedom: The Future Is in Your Hands, followed by a live book signing.
Plus an interactive Q&A panel featuring four leading college admissions experts - bring your toughest questions.
Why a Fortune 500 CEO Says Education Is Freedom
Education Is Freedom: The Future Is in Your Hands
The bestselling book by James W. Keyes
Jim Keyes went from a working-class kid to the corner office at two of America's best-known companies - and he credits education for every step of it. In Education Is Freedom, he makes the case that education is the single greatest lever a family has over its own future.
He'll deliver that message live at the Masterclass, then stay for a book signing with attendees. Bring your copy, or meet him and get one signed on the day.
James W. Keyes
Former CEO, Blockbuster & 7-Eleven
More Than a Masterclass
Expert Q&A Panel
An interactive panel featuring four leading college admissions experts answering your questions live.
Post-Panel Discussion
After the panel, sit down and talk directly with our admissions counselors about your student's specific situation.
Visit the UCLA Campus
Time built into the day to explore one of the most prestigious campuses in the world with your student.
Book Signing with Jim Keyes
Hear a former Fortune 500 CEO on the power of education - and get your copy of Education Is Freedom signed.
Can You Answer These?
What does an admissions officer actually look for in the first few minutes with an application?
How will AI reshape admissions and careers - and how can your student use it to stand out?
How much financial aid is your family leaving on the table, even earning $100K+?
Which colleges are the right fit for your student - and how do you build that list?
If you answered “no” to any of those - you're not behind. You just haven't had access to the right information yet.
That's exactly what this Masterclass gives you. In one day. In one room.
Schools where our students have been accepted
What Families Are Saying
Hosted at UCLA
Spend the day on the campus of one of the most prestigious universities in the world. You won't just attend a seminar - you'll have the chance to explore the UCLA campus with your student and picture what's possible.
Exact location and parking details shared with registered attendees only.
Secure Your Family's Spot
Prices rise as October 4 approaches. Lock in today's rate.
Goes up to $495 on October 1
Enroll now - included bonuses
Jim Keyes Keynote & Book Signing
Former CEO of Blockbuster & 7-Eleven on why education wins - plus a live signing of his bestselling book, Education Is Freedom.
Time to Visit the UCLA Campus
The day includes a chance to explore the UCLA campus with your student.
Take-Home Workbook
A real workbook - not a pamphlet - you use to build a customized, DIY plan for your family.
Full Event Recording
A recording of the entire day, including every breakout session - so you catch the ones you couldn't attend live and can revisit it all later.
Breakfast & Lunch Included
Coffee, pastries, and refreshments at breakfast, plus a full lunch - all on us.
100% satisfaction guarantee · One registration covers your family.
You Could Spend 12 Months Guessing. Or Get the Playbook in One Day.
October 4, 2026 · UCLA · One-Day Masterclass
$395 per family - goes up to $495 on October 1 · 100% Satisfaction Guarantee